WM BROWN X SNOOT
LIMITED EDITION PARKA
It all started ten years ago as a blog, The William Brown Project when Matt Hranek began writing about his city/country life.
“I was documenting my outdoor pursuits, cooking, my collections, how to make cocktails, I showed my love for charcuterie and profiling discoveries from my travels around the world as a photographer.”
In 2013 Esquire Network created a show with Hranek that was called Alter- nate Route. It was a travel magazine format in which he travelled to a city per episode, meeting locals, checking out the food scene, figuring out the soul of the city. This format resonated with a lot of men across the country.
A few years later, Matt wrote his first book, A Man and His Watch, which became a best-seller, published by Artisan. His second in the series, A Man and His Car is in production now and will be published in the fall of 2020.
“Alongside these projects, WM Brown formed as a lifestyle magazine touching on so many relevant things for men,” Hranek says.
“We are relatable to many men. At a time when our world is polarized, WM Brown is a community of brothers who wants to enjoy life at its fullest.”
The approach is to be relatable but elevated, to share what the editors and the people behind the magazine have discovered. There’s an aim to give confidence to the readers; that they can go without socks, wear white jeans in the winter, own a tux, and set up their own bar.
It’s the same approach and relatability that led to the collaboration between WM Brown and Snoot. We found this great idea in making a parka together because we want to make something that people can relate to.
The WM Brown x Snoot Parka is a model that’s been inspired by a vintage jacket Mr Hranek has had in his collection for many years. It’s an updated version, crafted with carefully selected fabrics that characterize Snoot’s quality and du- rability. This Parka is a must-have as you set off from the city towards the great outdoors.
“I’m an avid vintage jacket collector and this parka that I’ve co-designed with Snoot is one of my absolute favourites.”
This model comes in a very limited volume of only 93 jackets and is produced in Europe with the finest Italian goose down and feathers.