SMART IS THE NEW BLACK
SNOOT was founded five years ago by Peter Blom.
As one of the founders of the highly successful sports clothes brand, Peak Performance, he felt it would be possible to add a new dimension to fashion clothing; smart functionality.
The rapid technical development that has happened within sports clothing, regarding fabric, details and construction can now be used within fashion as well.
Why shouldn’t a great looking city coat be just as rainproof and ventilated as an advanced sports jacket? Or why shouldn’t smart and practical pockets be a part of the stylish and fashionable jacket you use to go to and from work every day?
By putting together specialists from the world of sports clothing with a team of talented and experienced fashion designers SNOOT has been able to create a new generation of outdoor wear, as smart as it is stylish.